I got reference of this book from my boss. He was reading this book and quoted certain ideas from it. I read the book online first but later realised that this book needs more attention. This book is written by someone who has gone through the journey himself and has witnessed several other stories. The author is candid enough to mention that many of the observations are not scientifically validated but are based on his observations of sizable no of instances. This book is written in a simple conversational language. It feels if author is talking personally. The below captures the key ideas but i would highly recommend that one should rather read it since the examples given by author gives a context and makes the ideas more sticky.

Ultimately the crux is in implementing the ideas..